• ANNA MERZLYAKOVA

    PR manager/Project manager/Journalist

  • Education

    2009 - Moscow State University (Journalism)

    2008 - Örebro University (Gender Studies)

    2016 - Higher School of Economics (Marketing) Sertificate (Russian)

    Experience

    2014 - present

    Sportmaster (Sports goods retailer) - PR & project manager

     

    2010 - 2013

    Eksmo (Publishing house) - PR manager

     

    2009 - 2010

    Higher School of Economics (University) - Journalist

    Education

     

    2004 - 2008

    Various newspapers and magazines (including Novye Izvestia, Secret Firmu, etc.) - Journalist

  • Projects

    Digital multichannel project promoting Sportmaster fitness brands as well as Sportmaster stores as a place to buy superior fitness gear.  Features: - videos (with product placement) on a YouTube "Workout" channel - posts in social media (brand and product related) - photo-contest (Instagram) ...
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    Digital multichannel project promoting the PRO category in Sportmaster. PRO category is: - an advanced sports gear for people who want more from their sport activities - superior sales assistants in stores, that do sports themselves - a chain of advanced maintenance shops for sports gear ...
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    Supervising digital PR promotion of the social project "Generation "Sportmaster". Goals: - introduce the project to a wide audience - develop a strong image of Sportmaster as a socially responsible company About "Generation "Sportmaster": - Sportmaster donates special equipment for athletic...
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    February 28, 2015
    Expert Tips is a digital project in which professional athletes' tips are accumulated under Sportmaster brand. The project has two major channels of communication: - official Sportmaster website where a special section with Expert Tips was created - official Sportmaster groups in social media,...
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    Blogging project. Two most popular Russian bloggers took a trip to North Caucasus in Columbia outwear. Goals: - introduce a new product - Columbia TurboDown jackets to a wide audience - construct a positive brand image as a brand for travellers My responsibilities: - project management  -...
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    March 31, 2014
    Launch of the official Stern brand pages in social media (VK and Facebook). Goals of the project: - add the value to Stern brand - build a brand community My responsibilities: - project management  - product management - supervising an agency executing the project Results: - more than 15...
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