Expert Tips is a digital project in which professional athletes' tips are accumulated under Sportmaster brand. The project has two major channels of communication:
- official Sportmaster website where a special section with Expert Tips was created
- official Sportmaster groups in social media, where Expert Tips were communicated
Goals of the project:
- add the value of athletes’ credibility to Sportmaster brand
- communicate a message - Sportmaster stores are the stores where you can buy products recommended by professional athletes
My responsibilities:
- project management
- product management
- communication strategy
- all communications with athletes' and their management
- copy-writing (all texts for the project are written by me)
Results:
- 15 athletes participated in the project so far
- average Time on Page for Expert Tips section on Sportmaster website is more than 4 minutes
