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Columbia. Экспедиция на Кавказ

November 2014

Blogging project. Two most popular Russian bloggers took a trip to North Caucasus in Columbia outwear.
Goals:
- introduce a new product - Columbia TurboDown jackets to a wide audience
- construct a positive brand image as a brand for travellers
My responsibilities:
- project management 
- product management
- supervising an agency executing the project
Results:
- 37 post both in blogs and bloggers' social media
- reach over 1,5 millions
- more than 1 000 comments
- more than 8 000 likes
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