Expert Tips is a digital project in which professional athletes' tips are accumulated under Sportmaster brand. The project has two major channels of communication:
- official Sportmaster website where a special section with Expert Tips was created
- official Sportmaster groups in social media, where Expert Tips were retranslated
Goals of the project:
- add the value of athletes’ credibility to Sportmaster brand
- communicate a message - Sportmaster stores are where you can buy products recommended by professional athletes
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