Return to site

Expert Tips

Ongoing project from April 2014

Expert Tips is a digital project in which professional athletes' tips are accumulated under Sportmaster brand. The project has two major channels of communication:

- official Sportmaster website where a special section with Expert Tips was created

- official Sportmaster groups in social media, where Expert Tips were retranslated

Goals of the project:

- add the value of athletes’ credibility to Sportmaster brand

- communicate a message - Sportmaster stores are where you can buy products recommended by professional athletes

My responsibilities:
- project management 
- product management
- communication strategy 
- all communications with athletes' and their management
- copy-writing (all texts for the project is written by me)
Results:
- 15 athletes participated in the project so far
- average Time on Page for Expert Tips section on Sportmaster website is more than 4 minutes
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly