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Workout. #долетаосталось

February - April 2015

Digital multichannel project promoting Sportmaster fitness brands as well as Sportmaster stores as a place to buy superior fitness gear. 

Features:

- videos (with product placement) on a YouTube "Workout" channel

- posts in social media (brand and product related)

- photo-contest (Instagram)

My responsibilities:

- project management

- product management

- supervising an agency executing the project

Results:

- reach over 18 000 000

- more than 1 000 000 views (videos)

- more than 15 000 likes (videos)

- more than 17 000 new followers on Sportmaster pages in social media (VK, Instagram)

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