Digital multichannel project promoting Sportmaster fitness brands as well as Sportmaster stores as a place to buy superior fitness gear.
Features:
- videos (with product placement) on a YouTube "Workout" channel
- posts in social media (brand and product related)
- photo-contest (Instagram)
My responsibilities:
- project management
- product management
- supervising an agency executing the project
Results:
- reach over 18 000 000
- more than 1 000 000 views (videos)
- more than 15 000 likes (videos)
- more than 17 000 new followers on Sportmaster pages in social media (VK, Instagram)
